When we first started working with Westacre Nursing Home in Winchester, the owners were at the beginning of a major refurbishment project. A refinement of the logo was first on the list.
Westacre Nursing Home provides care for older people with physical care needs and those with dementia or Alzheimer’s disease.
Featuring an elegant royal blue / gold colour scheme supported by a traditional serif typeface, the Westacre logo is simple, bold and no-nonsense. This matter-of-fact approach is essential when new residents and their families have reached this very difficult crossroads and first visit the nursing home.
Several visits to the property were necessary over a number of months in order to arrange photography for new marketing material and to plan the website content and strategy. After the building work was complete, a range of striking and sensitive photos were taken by Hampshire based photographer, Nick Carter.
These photos were used in the website, mailshot leaflet and brochure, all designed and produced by Tinstar Design.