One of the most interesting aspects of working in a graphic design studio is that we are presented daily with new opportunities to learn more about many different types of businesses. In this case, the client (Clusters) specialises in consumer segmentation.
By the end of the project I was well versed in the ins and outs of consumer segmentation. This familiarisation is necessary for any designer who wants to deliver an effective result.
Working on the Clusters range of marketing material was enormously rewarding, not least because our clients were so happy with the finished product that they wanted us to put the logo and other material forward for a design award. We couldn’t have hoped for a better result.
