Founded in 1937 by brothers William and Harold Austin, Austin & McLean Limited is an engineering company specialising in the testing and routine inspection of lifting equipment.
Tinstar was commissioned to completely re-brand the company’s image, from the logo and stationery to brochures, vehicle livery and external signage.
As with many established businesses, after several years of trading (over 70 years in AM’s case) there accumulates a tremendous amount of marketing material in various formats that are disconnected from each other and lack a cohesive brand image.
It was at this point that Tinstar Design was called in to help get things in order, starting with a new logo and suite of stationery. Brochure design and production was commissioned hot on the heels of the re-brand.
Using plenty of white space and considered typography, the brochure represented an overview of the company’s lift testing services. A matt laminated outer cover with spot gloss UV varnish picking out the logo gave the document a high quality feel with a perceived value.
This project was followed by new signage, vehicle livery and other assets that collectively brought brand consistency and balance to this well-established firm.
Austin & McLean Engineering brochure design
