When John and Caroline Charnley, founders of Discovery Yachts, invited me to meet them at their Marchwood boatyard, I was thrilled to finally be able to set foot aboard a Discovery 55 – albeit on dry land.
The Discovery 55 is the company’s flagship – and one that came about in the best possible way. Having had a bespoke yacht designed and built to their precise specifications for a worldwide cruise, the Charnleys recognised the potential of the beautiful distance cruising vessel that they’d created. Thus, Discovery Yachts was born. Today, the Discovery range offers yachts from 42 to 68 feet.
Our role in Discovery Yachts’ marketing strategy was not just to have a tour around the yard, fascinating though it was. Tinstar was called in to assist with the design and production of a number of brochures and advertisements to promote the brand. The new Discovery 50 catamaran was on the horizon and new owners were being sought for the classic 55.
The resulting brochure and ads focussed not only on the specification of the yachts, but on the possibilities that they afforded. The Discovery 55 in particular was designed for luxurious, shorthanded, ocean-going sailing – which were they key messages conveyed.
Many of the photos used in the project itself were taken by the Charnleys themselves, thus strengthening the connection between the dream and reality of bluewater cruising.
Discovery Yachts company brochure
Discovery Yachts fleet brochure
