Inside Knowledge is a company specialising in preparing students for careers and a life beyond the classroom. Teams of experts-in-their-field travel the country spending training days at schools, giving a taste of working life after school through the use of workshops and lively discussion.
When considering a redesign of their marketing material, Inside Knowledge’s requirement was to keep their literature up-to-date and fresh, whilst not departing from an existing corporate ‘look and feel’.
The new asset designs for Inside Knowledge certainly echo earlier incarnations and is obviously from the same stable, but is different enough for a recipient to recognise that it’s a brand new publication.