When first discussing the possibility of designing a new identity for The Larger London Land Company, we were surprised to discover that the company had been trading for over 100 years without the benefit of a logo.
We were honoured, therefore, to be the first design studio to create a logo for a business over one century old. The length of the name itself presented something of a challenge, but the client was pleased with the finished result, which took a modern approach to the iconography, balancing it with solid blocks of traditional colour.
A full suite of stationery followed the design of the logo, which was designed and print-managed by Tinstar.
The process of logo design involves the development of a number of concepts before a final design is arrived at. The preferred design concepts are gradually refined into the finished article.
Some of the rough concepts we put together for consideration.
